A conversation from CHB's India market-entry work

Global Beauty. India Execution.

Custom House Brands

Custom House Brands partners with international beauty brands to enter and scale in India through structured regulatory, import and distribution execution.

Explore Our Model

Our Brands

Who we are

Global Beauty.
India Execution.

Custom House Brands is an India-focused beauty distribution and market entry platform. We act as Importer of Record and Distributor of Record for international brands entering India. From regulatory approval and compliance to retail placement and ongoing brand management, CHB operates as a long-term country partner.

For brands For retailers About CHB

$35B+

India Beauty & Personal Care Market (2024)

$65B+

Projected Market Size by 2033

10-12% CAGR

Sustained Category Growth

CHB on-the-ground conversations and retail visits in India

Our services

What We Do

We provide the operating infrastructure required for international beauty brands to enter and scale in India.

Regulatory and compliance setup

Importation and customs clearance

Importer of Record and Distributor of Record services

Channel strategy across retail and e-commerce

Retail placement and in-market brand management

Our process

Our Go-To-Market Strategy

Every India launch begins with disciplined market validation. We assess regulatory requirements, channel fit and commercial feasibility before capital is deployed.

01
Identify consumer demand
02
Quantify accessible revenue
03
Assess market readiness
04
Map regulatory and execution risks
05
Define required investment
06
Establish realistic launch timelines

Our Network

CHB works with leading retail, distribution and ecosystem partners across India’s beauty landscape. Our network enables structured execution across channels and cities.